Press Release:
Revitalizing Student Journalism: TRU relaunches The Omega on April 10th Thompson Rivers University Celebrates the Relaunch of The Omega after a 3-year Hiatus, Unveiling a Fresh New Focus
On April 10th, 2025, Thompson Rivers University (TRU) is hosting a special event to announce the highly anticipated relaunch of the student newspaper, The Omega. The relaunch event is planned to take place at The Den, located on the second floor of the Campus Activity Centre (CAC), from 4:30 pm – 6:00 pm. The event is free and open to all TRU students, faculty and staff. Food and drinks will be served at no cost to attendees.
During the event, The Omega’s Editor and Chief, Sean Brady, will provide a speech highlighting the history of the newspaper, as well as revealing exciting future plans. Following this, there will be an opportunity for the TRU community to ask questions and engage with the team through an interactive Q&A session. To celebrate this exciting milestone, the evening will end with live music and dancing.
After a 3-year hiatus due to the COVID-19 pandemic, The Omega is finally returning to campus for its first full year of publication. Not only is the newspaper revamped towards a younger audience, but the newspaper now incorporates additional coverage of arts, culture, and sports. Prior to its hiatus, The Omega was very well-known on campus and provided students with media coverage and stories about events and local news.
The process of planning this event started in September 2023. Since this time, the team has grown to include three staff editors, three staff writers and six contributors. When asked about the importance of the newspaper, Sean Brady, the Editor and Chief of The Omega, stated, “The Omega is going to be here long after we are gone. We all want a legacy, we all want to be remembered for something”.
The team aims to print between 500 and 1000 issues of The Omega per month. Copies of the publication can be found on racks throughout campus and within the shops of local companies. In addition to the printed issues, stories can also be found on The Omega’s website, theomega.news.
TRU students, faculty and staff are encouraged to attend this free event to join the TRU community in celebrating the relaunch of The Omega. For more information or to pitch a story, please visit theomega.news or attend a pitch meeting in Old Main 2622 every Monday at 5 pm.
Karisa Barker
barkerk20@mytru.ca
Distribution Plan:
To maximize outreach and engagement for promoting the relaunch of The Omega, the press release will be distributed across a variety of platforms such as local media outlets, TRU platforms, social media and email campaigns. Using the four local media outlets listed below, the press release can be distributed to the larger Kamloops community. Additionally, the local radio station can provide information on the event to those who prefer listening to news rather than reading. The four TRU platforms listed below will allow the press release to be distributed among the internal TRU community. TRU’s social media pages and bulletin boards are some of the most efficient ways to get information to students regarding news and events. A TikTok account for The Omega will also be created to promote engagement to a younger audience. Finally, the TRU staff and faculty listed below can be contacted to distribute an email campaign to students in each faculty. Through my current work at TRU, the faculty and staff identified below are known to be very enthusiastic about participating in engagement and events on campus.
Distribution List:
Local Media Outlets
- Castanet Kamloops
- CFJC Kamloops
- KamloopsBCNow News Website
- Radio NL – Kamloops News
TRU Platforms
- TRU Newsroom
- TRU Social Media Pages
- TRU Campus Bulletin Boards
- TRU Marcom – Marketing & Communications
- https://www.tru.ca/marcom.html
Social Media & Email Campaigns (Through Faculty & Staff)
- Create a TikTok for The Omega Newspaper
- Elizabeth Reimer – Associate Dean, Faculty of Arts
- Kevin Adamson – Marketing & Events Support Specialist, Faculty of Science
- Yasmin Dean – Dean, Faculty of Education & Social Work
- Kasahra Atkins – Events & Marketing Specialist, Faculty of Business
- Baldev Pooni – Dean, Trades & Technology
- Tina Matthew – Executive Director, Office of Indigenous Education